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Sunday, February 5, 2012

Artikel-Artikel Periklanan Yang Layak Anda Baca

Berikut artikel-artikel yang berkaitan dengan pemasaran dan periklanan yang bisa anda download dan anda baca :

 By Lars Perner, Ph.D.

The study of consumers helps firms and organizations improve their marketing
strategies by understanding issues such as how
  • The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers);
  • The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);
  • The behavior of consumers while shopping or making other marketing decisions;
  • Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;
  • How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and
  • How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
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